Amplifying the brand of California’s largest association for businesswomen.

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About the project

Brought on board by Britelite Immersive in a contractor capacity to bring a high-level of attention to detail to the PBWC website and extended collateral.

My role

Provided with the base framework and visual broad strokes, I was tasked with a complete refactoring of the PBWC website content structure. The goal was to provide the client with a user experience that simplified their internal processes—empowering them with a greater ability to amplify their brand message with a consistent visual voice.


Specifically, I delivered UX recommendations on how to best leverage their WordPress/Visual Composer/WooCommerce system and then implemented each recommendation using Visual Composer and custom CSS. Upon completion, this gave PBWC the ability to spend more time promoting their message and less time fiddling with website complexities.


In addition to bringing empathetic UX and development to this project, I was also tasked with amplifying their new visual system across a series of print collateral executions. Each item required being built on a variety of platforms including In Design, PowerPoint and Word—to bring visual consistency to their entire organizational team.

Team Roles

Britelight Immersive—Provided creative direction, technical support, content, project management, and account management.

Tech Stack

  • WordPress
  • Theme: Bridge
  • Akismet Anti-spam
  • Woo Commerce
  • Essential Grid
  • WP Forms

“…Hey, can you adapt?”

Two-up Event Speaker Keynote printable template

Sponsor Partnership – discount code storefront flyer editable template

Multiple branded social media header templates (twitter shown)

Branding toolkit expansion: common infographic “starter kit”.


As the PBWC website was underway, an urgent need came for additional templates and collateral to support the clients needs for PBWC’s annual conference. The sub-brand is supported by different brand guidelines.