Representing five years of in-house design efforts to define and modernize the Saint Mary’s College brand

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My Role

Joining the communication department team in 2015, I was initially brought on as a print/digital designer and over time I grew professionally and shifted my role to focus primarily on UX research and design. It became my responsibility to coordinate and lead all efforts to streamline and modernize Saint Mary’s College website and digital content.

As part of my role, I collaborated with various departments to understand their needs and plot the best path forward that accomplished their goals while aligning with the SMC brand—ensuring that not only the design felt consistent but also accomplished the college’s diverse goals.

During my tenure at SMC, it brought me a lot of fulfillment each time I was able to streamline previously laborious efforts in record time—saving countless hours of work for dozens of employees. I utilized my keen eye for design and photography as well as my technical coding abilities to truly define, transform and advance everything I touched.

Skills Utilized:

  • Print Design
  • Digital Design
  • UX Research
  • UX Design
  • HTML & CSS
  • Photography
  • Color Correction
  • Adobe Creative Suite
  • Microsoft Office
  • Drupal
  • Brand Management
  • Social Media Content Management

Team Roles:

Communications Department—Part of a medium-sized team that included creative management, copywriting, and development. I initially was hired to provide print and digital design and grew my role into full management of the SMC website, photography and streamlining team processes.

Oh yeah, I did that!

(a tiny list of the things I might have worked on in a given day)

  • Social Media
  • ADA Website Compliance
  • Business cards
  • Stationery Items
  • Newsletters
  • Event Promotion Posters
  • Case Studies
  • Proposals and Presentations
  • Re-engagement Emails
  • Digital Reports
  • Print and Digital Brochures
  • Infographics
  • Motion Graphics
  • Brand Stories
  • Information Architecture
  • Cross Platform, Print and Digital
  • Magazine Pages
  • Conceptualizing Ideas
  • Usability Testing
  • Project Management
  • Photography (15k+ shots), retouching,  and asset management
  • Logos
  • UX Wireframing
  • Rapid prototyping
  • Photography
  • Motion Graphics
  • Web Design – Drupal
  • Branding & Design Partner Education
  • HTML and CSS development
  • Gantt Charts
  • Spirit memorabilia and Tee Shirts
  • App Store Icons
  • Digital Signage
  • Brand Management
  • Three- or four-billion email headers
  • Marketing Campaign
  • Postcards, digital cards, and graphic reminders
  • Distinguished guest announcements
  • Evergreen banners
  • Fundraising Campaigns
  • Handbooks
  • Environmental Graphics
  • Strategic relationship building